The ad features a series of quick shots showing off various capabilities of the device paired with related adjectives shown in text to go along with the "iPad is..." theme: delicious, current, learning, playful, literary, artful, friendly, productive, scientific, and (of course) magical.
In May, Apple debuted an iPad ad that harkened back to a nearly 20-year-old campaign for the company's Newton personal digital assistant device. We wondered whether Apple would continue with the Newton-styled iPad ads, the company has moved away from that theme with its new ad.
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